Kristin Höfle

At the end of 2022, I was able to create an entirely new brand design for dear Kristin. For her self-employment as a midwife, she needed a logo, business cards, and, to begin with, just stationery. I was happy to accept the order and after our first conversation, it was clear what she would like to have in the logo. Kristin's logo should appear open and friendly, use warm pastel colors, and express personality and closeness in a signature style. As a midwife, Kristin is an important person of trust and wants to communicate this. The Pinar, the midwives' hearing aid, should also be integrated without being perceived as a foreign body.

Brand design

Branding is a crucial aspect of any business. It communicates your identity and what you bring to the table. When executed effectively, it has the power to elevate your business and significantly boost your brand visibility.

Imagery

When selecting the images, care was taken to ensure that they had a warm appearance and that the focus was close. As a midwife, Kristin also cares about her customers. Here she can convey warmth, closeness, and competence. It's a nice eye-catcher when the brand colors are used again and again in the images, which can enormously increase the recognition value of a brand.